At Full Sail University, I am required to design a business plan for my master’s thesis. I have created an event planning company called CT Promotions and Event’s. With the research I have conducted on the expert’s views on the value of business plans, on the blog post preceding this one, I have taken a few tips to incorporate into my own plan.
Walt Disney is a man that has created his own empire from the ground up. He has proven that hard work and pursuing your dream is important. From what I have learned from him, I plan on sticking to the big picture and setting my goals high. It is assumed that CT Promotions and Events will be highly profitable and therefore I am going to project to have a high amount of gross sales in my financials. In my business plan, I am going to always leave room for growth. Walt Disney never stopped growing his empire. Even after his death it is still growing; he never lived to see the completion of the theme park EPCOT.
David Tutera, who I also refer to as the guru of wedding planning, shows the importance of collecting new customers one by one. When he opened his company his only client was his grandfather; you can only plan so many events with one client. David kept his head high and continued to gain customers as the word got out about how talented he was. CT Promotions and Events will take all the customers they can get, even if it is only one. After events are planned for customers, we will ask them to blog or post testimonials on our website and or Facebook page to spread the word about our company. As that is done, we hope that our business will grow.
It is important to conduct research before doing something new, because history always repeats itself. Learn from those who are successful and take notice of what they do. Implement those strategies in your own business and also learn how to make them better. Find what customer’s needs are and relieve them of the stresses they have. In the end you will find success.
