Issues in Advertising

 http://www.flickr.com/photos/kungfukitten/1236664277/

Advertising is a key part of any business.  Beware; before you do any be aware of legal liabilities. I will give a few examples of cases that involve advertising issues in hopes that it will help history not repeat itself. When you start an advertisement campaign be sure that you’re honest about your product or services offered.

Earlier this year, a well-known company to most, Bacardi, had an issue with the Lanham Act. The Lanham Act protects trademarks and false advertisements ("Lanham act," 2008). Allegedly, Bacardi falsely advertised  the origin of their rum. Long story short the way they advertised the rum insinuated that it was manufactured in one place when it really was not. Bacardi stated the place as the rums geographic origin. They intended to relay the message that the rums recipe originated from the said geographic location, not that it was manufactured there. The outcome of this case was not guilty. But the moral of the story is to always be honest as possible with advertising. For an event planning example, advertise and trying to not confuse what is actually happening at the event. For other information related to this case please click on the following link: Pernod Ricard USA LLC v. Bacardi INC.

Behind the Scenes

Sunday August 14, 2011 was my first day as a tour guide at Behind the Scenes at Full Sail University. Full Sail puts on this event once a month to show prospective students what the school has to offer. It is basically an informational fair on steroids. Prospective students and their parents and spouses from all over the country, and maybe farther, flock to Full Sail to attend. I took this tour back in October 2010 when I was considering Full Sail and it is basically what sold me. Once I finished the tour I know immediately that it was the school for me and I was ready to go apartment hunting.

Last Minute Summer Vacation

 

http://www.vacationhomerentals.com/vacation-rentals/Destin-Florida-vacation-rental-condo-proID-47852.html

It’s August and the summer will soon be coming to an end. Are you looking for a last minute Florida vacation? Look no further that the beautiful beaches of Destin, Florida. Destin is located on the Florida’s panhandle between Pensacola and Panama City Beach. The place I would recommend staying would be Sandestin Golf and Beach Resort. Last year I had the pleasure of working at Sandestin as a concierge so I know what I am talking about when I say it is a great place.

My recommendations of places to stay on the resort are The Grand and West Winds. The Grand is located near Baytowne, which is the resorts hub of restaurants and nightlife. The Grand has the feel of a hotel with its spacious old Florida lobby and smiling staff. It’s not located directly in the center of the excitement, but it is close enough walk to Baytowne and enjoy a drink at Fat Tuesday’s or any other place in that area. West Winds is located right on the beach. You can literally walk outside to the pristine white sand. Not only does this condominium have quick beach access, it has a pool and a hot tub with a view of the ocean.